
Welcome to Da Well 3000 — Home of Iron Sharpens Iron.
This is where healing meets hustle. Created by author, life coach, fitness trainer, and film producer Sean Caldwell (SLC1), Da Well 3000 offers life-changing coaching, wellness programs, and real tools to help you deprogram and reprogram into your best self. Rooted in legacy, built on truth, and powered by purpose.
Coaching, Healing, and A Building Legacy—One Step at a Time.

Meet the founder Sean L Caldwell I
Sean Caldwell, known professionally as SLC1, is an author, certified life coach, fitness trainer, movie producer, and visionary behind Da Well 3000 and the Iron Sharpens Iron Academy.
Born and raised in St. Louis, Missouri, Sean carries the legacy of his parents’ 40+ year Black-owned business, Caldwell’s Package Liquor. From early hustle to elevated purpose, Sean turned real-life lessons into a soul-driven mission: helping others deprogram, reprogram, and rise.
He’s co-owned legendary nightclubs, promoted concerts, mentored rising artists like J-Kwon, produced films, and most recently published his breakthrough book:
“Yo! It’s OK Volumes 1 & 2: 5 Steps to Deprogram and Reprogram a Better You”
As well as a 5 series children books coming soon!
Whether he’s behind a mic, on camera, or one-on-one with a client, Sean brings truth, power, and purpose to every space he enters. His work bridges street wisdom with sacred transformation.
“I was built in the fire. Now I teach others how to walk through theirs and come out sharper.” — SLC1

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Opening Hours
Mon - Fri: 9am - 5pm
Saturday: 10am - 3pm
Sunday: Closed
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